In July 2024, Universal Analytics will cease operations permanently, as announced by Google. This change will impact all users who have not yet migrated to Google Analytics 4, the next generation of data analytics tools from Google. Understand what this means for you and how to prepare.
What’s Happening?
Google is sunsetting Universal Analytics properties starting July 1, 2024. After this date, all accounts will need to use Google Analytics 4, which is designed to provide more integrated and user-centric insights without compromising privacy.
Impact on Existing Accounts
As propriedades do Universal Analytics não estarão mais acessíveis através do frontend do Google Analytics nem das APIs. Isso significa que você não poderá mais visualizar ou coletar dados utilizando a versão antiga do Analytics. A mudança afeta todas as integrações e o acesso a dados antigos, incluindo relatórios e metas configuradas.
Ações recomendadas
Universal Analytics properties will no longer be accessible through the Google Analytics frontend or APIs. This means you will no longer be able to view or collect data using the old version of Analytics. The change affects all integrations and access to historical data, including reports and configured goals.
Recommended Actions
It is crucial to start exporting your historical data as soon as possible to avoid losing valuable information. Google provides support for exporting data to BigQuery, especially for Universal Analytics 360 users, but these processes will also have tight deadlines until June 2024.
Next Steps for Migration
To continue using Analytics without interruption, it is recommended to start migrating to Google Analytics 4 immediately. This new system not only continues to offer in-depth analysis but is also adapted to handle future privacy and data integration challenges.
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The transition to Google Analytics 4 is inevitable and essential to continue leveraging Google’s data analytics tools. Start planning your migration today to avoid disruptions and critical data loss.