What’s Happening?

Google is sunsetting Universal Analytics properties starting July 1, 2024. After this date, all accounts will need to use Google Analytics 4, which is designed to provide more integrated and user-centric insights without compromising privacy.

Impact on Existing Accounts

As propriedades do Universal Analytics não estarão mais acessíveis através do frontend do Google Analytics nem das APIs. Isso significa que você não poderá mais visualizar ou coletar dados utilizando a versão antiga do Analytics. A mudança afeta todas as integrações e o acesso a dados antigos, incluindo relatórios e metas configuradas.

Ações recomendadas

Universal Analytics properties will no longer be accessible through the Google Analytics frontend or APIs. This means you will no longer be able to view or collect data using the old version of Analytics. The change affects all integrations and access to historical data, including reports and configured goals.

Recommended Actions

It is crucial to start exporting your historical data as soon as possible to avoid losing valuable information. Google provides support for exporting data to BigQuery, especially for Universal Analytics 360 users, but these processes will also have tight deadlines until June 2024.

Next Steps for Migration

To continue using Analytics without interruption, it is recommended to start migrating to Google Analytics 4 immediately. This new system not only continues to offer in-depth analysis but is also adapted to handle future privacy and data integration challenges.

Google Analytics 4 for Beginners: What Is It and How to Install

A comprehensive guide to help beginners understand and set up Google Analytics 4 easily.

Site Kit: Install Google Analytics and Search Console on Your WordPress in 5 Minutes!

Learn how to quickly integrate these essential tools into your WordPress site with the Site Kit plugin.

The transition to Google Analytics 4 is inevitable and essential to continue leveraging Google’s data analytics tools. Start planning your migration today to avoid disruptions and critical data loss.

The post It is the end of Universal Analytics: What You Need to Know first appeared on Caipirinha Digital

Optimizing your site for search engines is essential to attract more visitors and boost your online business. Google Analytics and Google Search Console are powerful tools that provide valuable information about user behavior and your site’s performance in searches.

What is Site Kit?

Site Kit is an official Google plugin for WordPress that simplifies setting up Google Analytics and Google Search Console on your website. With Site Kit, you can:

• Connect your site to Google Analytics and Google Search Console with just a few clicks.
• View important data from both tools on a single dashboard.
• Gain valuable insights into your site’s traffic, user behavior, and search performance.

How to install Site Kit?

Setting up Site Kit is quick and straightforward:

Access the administration panel of your WordPress site.

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Go to Plugins > Add New Plugin.

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Search for Site Kit and install the plugin.

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Activate the plugin.

How to install Google Search Console with Site Kit?

To continue the installation, just follow the activation screens that appear after activation.

If for some reason you exited this screen, just search for “Site Kit” in the right navigation bar and go to “Dashboard”.

On the initial setup screen, select the option to “Connect Google Analytics as part of your setup” and click on “Sign in with Google” to link your Google account.

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Select your Google account.

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Confirm the plugin service login.

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Confirm once again the plugin’s access to your Google account.

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Now Google will verify site ownership by installing a code. For this, you need to give access to the Plugin again.

Click on “Verify”.

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Advance through the screens, granting all the permissions that the plugin requests.

Click on “Allow”

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Next, to configure the Search Console, click on “Set up”.

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The plugin will proceed to setting up Google Analytics.

Click on “Next”.

Setting Up Google Analytics with Site Kit

The following step involves setting up Google Analytics. We’ll grant the Plugin access to your Google account again and follow the steps just like before:

In the “Account” selection box, select the option “Create New Account“.

If you already have an account for this site, you just need to select that account from the list that appears and follow the guidelines.

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Confirm the account creation data. The first three options can be left as they come.

• Account: The name of the account (usually the name of the website).
• Property: the name of the property in Analytics.
• Web data stream: the name of the web data stream in Analytics.

Confirm the country and the reference timezone of the site, and if everything is correct, click on “Create Account”.

You can leave “Activate enhanced measurement” on.

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Now let’s confirm your Google account in the same way we did for the Search Console setup.

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Almost done. Now, you just need to agree to Google’s “terms of service”.

Select the box “I also accept the Data Processing Terms as required by GDPR” and click on “Accept“.

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Congratulations! Your Google Analytics is now set up!

Click on “Go to my Dashboard” to return to your WordPress!

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Your dashboard is now ready!

It may take a few days for you to start seeing data collected by the tools.

Conclusion and Next Steps

Congratulations! By setting up Google Analytics and Google Search Console on your WordPress site using Site Kit, you’ve taken a significant step towards optimizing your site and enhancing your online presence. These integrated tools equip you to gather accurate data on visitor behavior and your site’s search performance, essential for informed decision-making regarding content strategies and SEO.

Remember, site optimization is an ongoing process. As you begin to collect and analyze your data, be prepared to adapt and fine-tune your strategies to better meet your audience’s needs and improve your site’s ranking. Site Kit makes this process more accessible by providing valuable insights directly on your WordPress dashboard.

Don’t stop here! Continue exploring Site Kit’s features and use the information you gather to grow and enhance your site. The more you understand your traffic and search performance, the better you can serve your audience, improve your content, and ultimately, achieve your business goals.

The post Site Kit: install Google Analytics and Search Console on your WordPress in 5 minutes! first appeared on Caipirinha Digital

Step 1: Activate your developer access in OpenAI

The OpenAI Platform is the official platform of OpenAI, where developers and companies can access and use the services and APIs provided by OpenAI. The platform offers a user-friendly interface and tools to interact with OpenAI’s technologies, such as the GPT model, Dall-E, among others.

Through this platform, users can create and manage API keys, access relevant documentation, experiment with the API interactively, and monitor resource usage and limits. It’s a centralized place to learn about and use OpenAI’s services in artificial intelligence projects and applications.

What is an API?

An API, or Application Programming Interface, is a way for one software to communicate with another software. Imagine it as a waiter in a restaurant: you, as the customer, place your order (request) with the waiter (API), who takes your order to the kitchen (other software). The kitchen prepares your food (processes the request) and the waiter (API) brings the ready dish (response) back to you.

In technological terms, the API allows different programs to share information and resources with each other in an easy and organized way, without users needing to understand the technical details of how this happens. For example, in weather forecast apps, the API provides real-time weather data for the app to display to the user. It’s a way to simplify communication and collaboration between different software to create richer and more integrated experiences.

How to activate my developer access?

If you already have an account to access ChatGPT, ou need to create a new account for the OpenAI Platform, as the two systems are different and accounts from one platform are not transferable to the other. To create your account on the OpenAI Platform, follow these steps:

1 Visit the OpenAI Platform

2 Click on the “Sign Up” button.

3 Enter your email address and create a secure password.

4 Click on the “Create Account” button.

5 You can choose to create an organization or keep your personal account just with your name, if you prefer.

6 Verify your email address and phone, following OpenAI’s guidelines.

7 After verifying your email address, log in to your newly created account.

8 Once your account is created, you will find the user menu in the upper right corner, where the Log In and Sign Up buttons used to be.

Key concepts for using the OpenAI API

The OpenAI API can be applied to practically any task involving understanding or generating natural language, code, or images. Below, you’ll have some key concepts you need to know before you start exploring this world:

Step 2: Creating my scenario with OpenAI in Make

Creating scenarios using the Make platform in conjunction with OpenAI’s services has gained popularity due to the ease and efficiency they provide. No-code solutions and artificial intelligences combine to allow for the construction of personalized projects, even without programming knowledge. In this context, we’ll learn how to take advantage of these tools to develop scenarios that meet your specific needs in a practical and innovative way.

What do I need to start configuring Make with OpenAI?

To start creating scenarios in Make using OpenAI’s services, you’ll need two essential items from OpenAI:

Organization ID

is the unique identifier of your organization within the OpenAI platform. It allows you to manage and access your organization’s specific resources.

With your account logged in, you can find this data here (or in Manage Account > Settings).

API Key

is an access key that allows authentication and secure communication between Make and the OpenAI API. With this key, you can make requests to the API to use OpenAI’s language models in your scenarios. Creating it is very easy:

1 Visit the API Keys (or click on your name in the upper right corner, then View API Keys)
2 Click on Create new secret key

Done, your API Key is created. It’s a bunch of letters and numbers that start with “sk-…” ATTENTION: copy the generated key and paste it into some record you can retrieve (for example, in the notepad). Once you close the window, it will be encrypted and you will never be able to see the created key again.

Configuring Make with OpenAI

1 In your desired scenario of Make, add a new module and search for OpenAI

2 Select the OpenAI option (DALL-E & ChatGPT)

3 Select the module you need.

• Create a completion: to generate texts
• Create an Edit: allows you to edit and improve existing text, provide suggestions and corrections of grammar, spelling, and style for the text being edited (has a Create a Completion before)
• Create a moderation: checks if the text violates OpenAI’s content policies,
• Generate an Image: generates an image with DALL-E.
• Make an API Call: makes an API call different from the ones mentioned above.

For this example, we select Create a Completion. You need to configure your API connection.

4 Click on “Add”

5 Connection name: Choose a name that identifies your connection

6 API Key: copy your API Key here. If you don’t know where it is, click here.

7 Organization ID: copy the code of your organization in OpenAI here. If you don’t know where it is, click here.

8 Done, you are connected! Now you just need to configure the call for what you need.

OpenAI is constantly updating, the contents and configuration possibilities may vary a bit from this explanation. Every time I enter there is something different… But based on what is available today:

• Select Method: if you want to generate a text (Prompt) or a chat response (Chat)
• Model: the model you want to work with. This is the part that changes the most, but as of today, the models below and their usage variations (text for text) are available. For more information on the models, look here.
• Prompt: the instruction for content generation.

9 In the lower left corner, select Show Advanced settings.

Important to change:

• Max Tokens: if you want to generate more complex responses, I suggest you increase the number of tokens. If you leave this field blank, the maximum value will be 16 tokens (which are between 16 letters and 16 words). Put the number of tokens that is enough to generate the type of content you want. For example: for larger texts, with more paragraphs, I leave it between 1500-1800 tokens. Keep in mind that the tokens used in the question count.

Optional (more complex):

These parameters I recommend you use gradually to adjust and fine-tune the responses. It’s trial and error, because each prompt and goal may need different adjustments.

• Temperature: a parameter used to control the creativity or randomness of the results. It determines how likely it is that the API will choose a rarer or more unusual word or phrase to complete a task. A higher temperature value will result in more creative and random responses. In general, higher temperature values are used for creative tasks, such as generating product names, while lower values are preferred for more technical tasks, such as text prediction.
• Top P: controls the diversity of the text. For example, if Top P is set to 0.9, the API will choose from the 90% most probable tokens. This helps control the diversity of the text generated by the API.
• N: How many responses do you need for the same question? The standard is 1.
• Echo (YES/NO): makes the response generated by the model repeated or echoed at the end of the generation. This can be useful in certain situations, such as when creating a response to a specific question and you want to emphasize or reaffirm the generated response.
• Other Input Parameters: can be used to further customize text generation and include options like “frequency_penalty” (frequency of words used in the generated output), “presence_penalty” (frequency of tokens in the input that should appear in the output) and “stop” (a list of tokens that, when found in the generated output, will cause the text generation to stop). Including these parameters can help adjust the output generated by the model to meet the specific needs of the user.

10 DONE! Your module is ready to be used.

To exemplify, I created a simple prompt “Could you say “Hello” to the readers of Caipirinha Digital? in Portuguese”. I chose the text-davinci-002 model and limited it to a maximum of 100 tokens.

The chat returned “Olá leitores da Caipirinha Digital!”.

If you click on the + of Usage, you can still see how many tokens were used, which were 14 for response and 29 for question (43 total).

The prompts can be as varied as you need. They can include dynamic elements from previous modules and formulas, for example.

How much does it cost to use the OpenAI API?

When using the OpenAI API, it’s important to be aware that costs can vary depending on the chosen plan and specific use. There are different plans available that adjust to each user’s needs. Here are some information about the plans and associated costs:

1. Free Plan (Free Trial): This plan is offered as a free trial and usually has a set usage limit, such as a specific amount of tokens or usage time. It’s ideal for those who are starting to explore the API and want to get an idea of how it works before committing to a paid plan. OpenAI gives you USD$5 to explore and experiment with the tool (believe me, it’s a lot!)
2. Pay-as-you-go Plan: This plan allows you to pay only for the resources you actually use. The cost is based on the number of tokens used, meaning the more tokens you use in your requests to the API, the higher the cost. This plan is useful for those who have variable or uncertain use of the API and want to pay only for what they actually use.
3. Monthly or annual plans: These plans are suitable for users with more consistent and predictable API usage needs. They typically offer a fixed amount of tokens for a monthly or annual price, which can result in savings compared to the pay-as-you-go plan.

It’s also important to consider that, in addition to the direct costs associated with using the API, there may be additional costs related to infrastructure and development required to integrate the API into your project or application.

After understanding the basic concepts about the OpenAI API and the available models, it’s important to address the cost of using this powerful tool. The price of using the OpenAI API is determined by the number of tokens processed during interactions with the models.

As I mentioned, OpenAI is evolving very quickly, and with it, the token pricing policy also changes rapidly. I suggest taking a look at the Pricing page for updated information. It’s important to note that the prices on the page are for a THOUSAND (1,000) tokens. Basic queries are included in the credits of the free plan, and you can test a lot!

In conclusion, integrating Make with the OpenAI ChatGPT API offers an easy and efficient way to leverage natural language processing capabilities in your projects, without the need for complex coding. By using Make and ChatGPT, you can create personalized scenarios and solutions, from virtual assistants to content generation systems.

It’s important to remember to consider the costs associated with using the OpenAI API and to manage token consumption efficiently to ensure economical use of the available tools. By following the steps and tips addressed in this article, you will be well prepared to start exploring the full potential of the OpenAI API and create innovative solutions with the Make platform.

With the combination of these two technologies, the possibilities are virtually endless, and you can further expand the boundaries of what is possible to achieve in the field of no-code and artificial intelligence.

The post Everything You Need to Know to Start Using ChatGPT in Your Project Without Programming Skills first appeared on Caipirinha Digital

But explain better… What is No-Code? And How Does It Work?

No-Code is a movement that is gaining more and more prominence in the world of technology, especially among entrepreneurs and small businesses. The main idea is to allow people without programming knowledge to create apps, software, and websites more easily and quickly, without needing to write a single line of code.

You might wonder: how is it possible to create an app without writing a line of code?

No-code tools offer a visual interface and intuitive tools for app creation, allowing people with little or no programming experience to create their own digital products. No-code tools typically include features such as design templates, drag-and-drop elements, integration with popular services, and automatic code generation. This makes app creation faster, easier, and more accessible to a wider audience.

There are various no-code tools and platforms available on the market, each with its specific features and uses. Some of the most popular include:

• Bubble: a platform that allows you to create complex web apps with custom logic and fully customizable design;
• Webflow: a website creation tool that enables you to create responsive designs without needing to write code;
• Airtable: a data management platform that allows you to create custom databases with advanced functionalities;
• Zapier: an automation tool that enables integration of different apps without needing to program;
• Glide: a platform that allows you to create mobile apps from a Google Sheets spreadsheet.

With these tools and many others available, the possibilities of No-Code are huge, and the trend is that more and more people can create their own digital projects without needing deep programming knowledge. It’s important to remember that, although No-Code facilitates the creation of technological solutions, a basic understanding of design, usability, and user experience is essential to create quality products with added value.

Possibilities and Examples of No-Code Projects

With no-code, you can develop a wide variety of projects, from simple websites to more complex apps. Some of the possibilities include:

• Creating websites and blogs: tools like Wix, Webflow, and Squarespace allow you to create attractive websites without needing programming knowledge.
• Automating processes: platforms like Zapier and Make enable the automation of tasks by integrating different tools and apps without needing coding.
• Developing mobile apps: platforms like Bubble, Adalo, and Glide allow you to create mobile apps without needing programming knowledge.
• Creating chatbots: tools like ManyChat and Tars enable you to create chatbots to interact with users without needing programming.
• Developing games: platforms like Buildbox and GDevelop allow you to create games without needing programming knowledge.

These are just some of the possibilities of no-code. The list of tools and possible projects is ever-growing and constantly evolving.

What are the Limitations of No-Code?

While no-code has many advantages, it also has some limitations. Some of these include:

1. Customization: No-Code generally offers a limited set of features and customization options. This can be a problem for complex projects that require a high degree of customization and flexibility.
2. Scale: No-Code may not be the best choice for large-scale projects or projects with complex performance requirements. Some no-code platforms may not be capable of handling large volumes of data or traffic.
3. Integration: No-Code may have limitations regarding integration with other systems and apps. Some no-code services may not have ready-to-use integrations with other apps you already use.
4. Dependence on Third-Party Services: No-Code may rely on third-party services and providers. This can be a problem if these services are not available or cannot meet your needs.
5. Cost: Although no-code can be a more affordable alternative for simple projects, some platforms may have a higher cost for complex or large-scale projects. Additionally, subscription fees can add up over time.

Despite the limitations of no-code, it’s important to note that technology is rapidly evolving, and many solutions are being created to overcome these challenges. Additionally, it’s possible to combine no-code tools with traditional programming, allowing for greater flexibility and customization in projects. With the continuous advancement of technology, no-code has the potential to become an increasingly powerful and accessible tool for a wide range of people and businesses.

In summary, no-code is a rising trend that democratizes technology and allows people without programming skills to create their own solutions. With a wide variety of tools available, it’s possible to create projects of all types and sizes, from simple websites to complex apps and business automations. No-code has the potential to revolutionize the way we create and consume technology, making it more accessible, faster, and cheaper. So, if you’re thinking about starting a new project, no-code might be a great option to consider.

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If you have your website on WordPress, you may have come across a plugin that is not available in the internal search. Here’s how to install it correctly.

1) Download the application

A .zip file (keep it that way)

2) Upload plugin

In the WordPress Dashboard, click on Plugins » Add New (A) » Upload Plugin (B).

The Upload Plugin button is at the top of the page, next to “Install Plugins”.

3) Installation

Click on Select File (C) and select the .zip file you downloaded. Then, click on Install Now (D).

Upload the .zip file exactly as you downloaded it. No need to unzip!

4) Activation

Click on Activate plugin

Once installed, the Activate plugin button will appear. Click on it

Done! The plugin is installed! Now you just need to proceed and configure it and use it normally!

Is your site giving a server error (5XX) and you can no longer access ‘wp-admin’ to log in?

Do not freak out!

There are several levels of problems that can occur if the plugin is not compatible with your WordPress version and other plugins. The milder ones are design variations or the disappearance of some features you had. If this happens, but you have access to your site, deactivate the plugin you just installed and you’re done.

The worst is when there is a total conflict with WordPress and your site starts giving a server error (5XX)! It’s desperate! The first time I went through this, I panicked. But let’s go…

Whether it’s because your plugin version caused some kind of conflict with WordPress, or because the plugin came from dubious sources and had a problem, these errors happen from time to time.

Try disabling the plugin installed through the backend.

Your hosting system gives you access to the File Manager. Mine, for example, is HostGator, but there are many others, such as BlueHost, Hostinger, GoDaddy, A2, WebHostingPad, etc… Your file manager will be there

If you don’t know how to access the file manager, I suggest you contact the hosting system.

There are several ways to do what I’m going to explain below, but this is the one I find easiest. Let’s do it:

How to do it:

n your site’s file manager, look for the folder:

wp-content
︾
plugins
︾
the plugin in question

Change the name/Rename of the plugin folder you installed. I usually put something like dis_nameoftheplugin.

I’m not a big fan of deleting things through the backend because it can end up worse if you don’t know how to do it right. If your problem was a conflict, changing the name is enough to deactivate the plugin and bring your website back to life.

Now enter your site normally with /wp-admin and delete the plugin from there!

The post How to Install External Plugins in WordPress first appeared on Caipirinha Digital

Examples of how Web Stories would appear in a search:

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How to Create Them?

There are two basic paths to creating Stories:

Not All Web Stories Will Appear in the Results

Google suggests a series of practices to increase your chances of appearing in the results:

1. They need to be complete, telling the whole story, and they can’t be too commercial. For example, if your story is “10 Places to Visit in Madrid,” it needs to include all 10 places without the user having to click to access the rest of the information. Furthermore, stories whose sole purpose is to promote a service or product are not allowed.
2. The story must have a minimum of 5 and a maximum of 30 pages, with Google recommending between 10 and 20 pages.
3. Affiliate programs: you can only include one affiliate link per Story (remember that “Story” refers to all published pages).
4. The recommended character count is less than 40 for titles and less than 200 for text.
5. Prefer the video format; the duration must not exceed 60 seconds per page, with 15 seconds per page being the most recommended.
6. Pay attention to the quality of your images and videos. Low-quality and pixelated visual elements will not be allowed.

In addition, the minimum requirement is that your site complies with the “Webmaster Guidelines” and adheres to Google News “Content Policies.” In other words, your site must provide quality, relevant, and unique content. Content of a sexual nature, copyright infringement, harm to people or animals, deceptive practices, threats, hate speech, fake news, disclosure of confidential information, terrorism, violence, or spam will not be accepted.

Is it Worth Spending Time on Web Stories?

Creating a Story, whether through AMP or the Plugin, is not a quick process. It requires several hours of your time in front of the computer deciding on design elements and storytelling. Since it’s still quite new, there are currently no other Plugins or third-party systems to make the process easier.

In general, Web Stories make search results more colorful and magazine-like, offering visual information to your audience. For these reasons, I believe they have a good chance of sticking around, but the truth is that it’s so new that we don’t yet know how seriously Google is taking it.

It’s also important to remember that, as of now, the most important applications are not available outside the United States, such as the “Discovery” page and the “Rich Results” for “Visual Stories.”

Given this, is it worth creating Web Stories?

To date, I don’t believe it justifies creating Stories for all your content, at least until we have a better idea of how seriously Google is taking it. But I also wouldn’t recommend ignoring it completely!

As with everything (or almost everything) in the SEO universe, I would recommend experimenting and closely monitoring your site’s statistics. Create Web Stories for two or three standout pieces of content and monitor your site through Search Console and Google Analytics. See if it has an impact on impressions and visits, if it helps with conversions, and so on. The advantage is that there are probably many people who are too lazy to invest the time, so if you do, you’ll be ahead of the game!

The post Web Stories first appeared on Caipirinha Digital